7-Eleven and Anheuser-Busch InBev’s Bud Light are running a “Bud Light Super Bowl 50 Scarf Giveaway” sweepstakes in advance of the Feb. 7 National Football League event.
The Path to Purchase Institute held a one-day symposium for brand, retailer and agency executives on Nov. 19, 2015, in New York City. Here, we provide a summary of the presentations.