Deckers Outdoor Corp. created these sustainable displays for its Green Toe line from the same earth-friendly materials it uses in its shoes. At left and center are renderings; at right is an image of one tabletop display with product. Rollout of these units began in July.
There's a "new Wal-Mart" out there making headlines on everything from banking ventures and minority business set-asides to global warming and port security. They're even inviting reporters in for conference calls.