Unilever’s SmartyPants teamed with Instacart to elevate the brand's vitamins and mineral supplements on the platform and help drive awareness and sales during the category's crucial New Year season.
Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.