Introducing a new cosmetic brand in an already crowded and competitive retail arena can be a challenge for any marketer. When Avon Products Inc. decided to enter the fold, it had an additional challenge.
As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.
Unsuspecting shoppers may never again be assaulted by wafting clouds of fragrance in department stores. A new dry sampling technique could soon replace the cologne-wasting testing methods popular among fragrance makers.