Retailer's 84.51 data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
Nestle is running a digital campaign on Target.com positioning its Nespresso Vertuo coffee and espresso machines and compatible Starbucks capsules as ideal items to help shoppers develop their java rituals this new year.