Unilever teamed with Safeway to offer a free P.F. Chang's frozen appetizer to store loyalty cardholders who bought two frozen-meal SKUs from Bertolli or P.F. Chang’s. Communicated on freezer clings, the company-wide deal ran Feb. 13-26.
Coca-Cola and Target are reusing the winning design from the "Diet Coke Young Designer Challenge" (see Related Articles) for another free-with-purchase incentive. Shelf trays at the retailer carry branded hats that shoppers earn by purchasing three 12-packs of Diet Coke cans.