Something wicked hit bars, restaurants and store shelves this fall -- and craft beer drinkers felt its presence. In its "Something Wicked is Brewing" promotion, Pete's Brewing Co., Palo Alto, Calif., celebrated the Halloween season beginning Oct. 1.
Consumers looking to pick up a pack of VHS-C, 8mm or Hi-8 camcorder tapes this spring can look forward to an added bonus. A promotion from Fuji Photo Film U.S.A.
The visible product in the free camcorder tape case works together with the label to make a brand statement while alerting consumers to the special value promotion.