The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.
"The Munsters are back."That's what supermarket shoppers have been saying since A&W Root Beer kicked off its third annual monster-size Halloween promotion featuring characters from the mid-1960s creepy-campy sitcom "The Munsters."
The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.