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Ethnic Marketing
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Hispanic Participation in Frequent-Shopper Programs
Panel study finds participation lowest among less-acculturated shoppers
Another Round From Miller
Miller, Allied Domecq partner for malternative launches
Reasons Hispanics Shop a Particular Supermarket
Dr Pepper Joins the Cola Color War
Plano, Texas -- Bubbling up this month is the first flavor extension to the Dr Pepper line in the 117-year history of the brand -- Red Fusion.
Kellogg Sweepstakes Reunites Hispanic Families
With help from
Grow with America: Best Practices in Ethnic Marketing and Merchandising
A Study Conducted for the Coca-Cola Retailing Research Council of North America
Kellogg Audio Shelf Talker
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.
Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices
An abstract from the Journal of Retailing, Volume 77, Issue 1
Budweiser Let's Cinco Poster
Pepsi Ricky Martin
Pop star Ricky Martin was used in media ads and P-O-P to reach the Hispanic market and convey a youthful image.
Miller Lite Viva Mexico
Designed by Everbrite Inc., Greenfield. Wis., this sign was made to attract Hispanic consumers in on-premise locations.
Miller Genuine Draft Boxing
This display by KCS Industries Inc., Hartland, Wis., was designed to speak to the pride and heritage of Hispanic consumers.
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