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Ethnic Marketing
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Hispanic Shoppers Economize
Brand Name Appeal for Ethnic Americans
Hispanic Household Food & Beverage Spending
Retailers with High Percentages of Mexican-American Shoppers
EWT Electronic Game Merchandiser
Trion Industries Inc., Wilkes-Barre, PA
Prilosec Floorstand
Albertsons stores carried multiple Prilosec displays in pharmacies, other aisles, and at checkout.
Budweiser Standee
Retailer: 7-Eleven
Stop & Shop Private Label Signage
Stop & Shop Mi Casa
Cosmetics Branch Out
As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.
Hawaiian Punch Goes Urban
Where do islanders go to escape the prison of their tropical paradises? Some, it seems, head for the big city.
Percent of Hispanic Shoppers Purchasing in Only One Channel
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