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Coors Light Hispanic Halloween Banner
Traver & Asociados, Laguna Beach, CA
Kmart, Kellogg Sing 'Black Music' Praises
The Kellogg Co. takes the stage at Kmart in June for a cross-merchandising promotion celebrating Black Music Month.
Kmart/Kellogg's Black Music Month Signage
Pepsi Black History Month Celebration
A case study from the Promotion Marketing Association's 2004 Reggie Awards
Pathmark, Kimberly-Clark Get Cultured
Pathmark this month kicks off its annual Multi-Cultural Festival, a summer-long series of events celebrating diversity, with a sweepstakes from returning sponsor Kimberly-Clark.
P&G/H-E-B Breast Health Case Cards
Winner, 2004 Reggie Awards
Pepsi Black History Month Signage
Winner, 2004 Reggie Awards
P&G/H-E-B Breast Health Header Cards
Winner, 2004 Reggie Awards
What Hispanics Seek in a Retail Environment
Insights into the Hispanic Shopper
Between 2000 and 2002, 53% of consumers entering the U.S. marketplace (through birth and immigration) were of Hispanic origin.
Hispanic Acculturation Effects on Product and Service Requirements
H-E-B/Kraft Feature
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