Coupons/ Rebates/ Pricing

The interior packaging uses Steel Stack Board for strength.

B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

A trial-size shipper for Grey Poupon Dijon Mustard was integrated into a program that included print advertising and a cents-off coupon on a different flavor.

A shipper for Ortega salsa featured trial-size packages to call attention to new graphics and packaging. The program also included in-store advertising via Actmedia and coupons that offered the trial-size package free to consumers.

Healthy Request soups warm consumers' stomachs, as well as Campbell's and retailers' pocketbooks when merchandised with end-aisle displays.

Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.

Take 5 has been a hit with smaller vacuum cleaner stores, thanks to a new display.

Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Shelf talkers are the only other P-O-P materials used to support Barq's admittedly scarce Holli Would displays.

It will put a smile on your face and a song in your heart -- even if you are made of stone.In an effort to communicate with consumers "at a deeper level," Sony Corp. of America, Park Ridge, N.J., has developed the Moai Stone Head display for its CD Series of headphones.

Consumers can look like a star, or maybe even be one. Floor stands (above) and profit centers give the promotion a boost.

Brach's, the Oakbrook Terrace, Ill.-based candy maker, has created what it hopes shoppers will find is a sweet deal.The Brach's Bucks promotion is a "very exciting and very lucrative promotion for consumers," says Brenda Dilley, brand manager of packaged chocolates.The offer is simple: Consumers pu