The California Raisin Advisory Board is hoping sales of raisins will be dancing, with the help of a breakfast promotion with the American Dairy Association.
While cross promotions are common, they typically involve simple coupon offers. Things are much more complicated when you try to co-pack a product with another brand.
Grampa Stroehmann serves as a visual reference for the frequent buyer program. The character's likeness will appear in all point-of-sale materials, print ads and packaging supporting the new promotion, including this header card.
In-store media appears to be on the upswing, but it hasn't been an exactly picture-perfect year for the industry. Emarc, formerly In-Store Advertising, is a case in point.
A family trip to the amusement park is a classic summer activity. By teaming up with Anheuser-Busch Theme Parks, E.J. Brach Corp. hopes to attract more wrapped-candy buyers to its Summer Safari display and sweepstakes this summer.
Sega of America's Sonic the Hedgehog can now be seen zipping across screens in its latest edition of the video game, Sonic 3. The game was introduced Feb. 3, the day after Groundhog Day.Well, it used to be Groundhog Day.