The results of a national survey of 2,700 consumers may provide packaged goods marketers with insight into how trade promotions affect shopping behavior.
To support the home video release of "Snow White and the Seven Dwarfs," Buena Vista Home Video, Burbank, Calif., has created the largest prepack shipper in the company's history.
A corrugated header card featuring an actual 32-inch inner tube announces Polaroid's promotion where a customer can purchase a Polaroid Turbo Tube for $4.99 with a minimum $20 Polaroid purchase.
Hershey has introduced "Nuggets," a line extension of its popular Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint candy bars. Nuggets are bite-sized versions of the candy bars, available in three flavors.
"In the software computer business, retail merchandising and promotion are easily the hottest topics in the marketing services category today," says Max Wurz.
The California Raisin Advisory Board is hoping sales of raisins will be dancing, with the help of a breakfast promotion with the American Dairy Association.