Troy Biosciences Inc. was looking to make a buzz when it contracted Stone Container Corp. to create a point-of-purchase display for its Final Flight fly, yellow jacket and wasp traps.Troy Biosciences, a manufacturer of specialty chemicals, has been active in retail merchandising for four years.
"Never before have a CD-ROM game and a leading candy brand formed a strategic partnership," says Russell Kelban, vice president of marketing for Virgin Interactive Entertainment Inc., Irvine, Calif.
Buena Vista Home Video broke new ground in September with a promotional campaign for the video release of the Disney hit "Toy Story." Besides being the largest marketing event in Disney history, the campaign features no fewer than six tie-in partners."'Toy Story' was the first-ever animated feature
Mickey and Minnie, Donald and Daisy and other Walt Disney characters will don their holiday best to help retailers sell children's videos this Christmas season.Burbank, Calif.-based Buena Vista Home Video, a division of Walt Disney Studios, has created a colorful spectacular promoting children's vi
Buena Vista's Christmas Toy Shop display is chock full of activity: a free ornament, a mail-in rebate, ice-skating characters and a twinkling holiday wreath work together to draw attention to Disney's children's videos.
Fuji's NFL merchandising campaign features a national FSI, more than 30,000 floor displays, $1-off coupons, take-one pads, counter cards, stickers and a mail-in offer for a free football video film.
The Olympics weren't the only thing causing excitement at the offices of Atlanta-based President Baking Co.As the Centennial Games took over the city, the cookie maker launched only its third consumer promotion for the Famous Amos brand.New Line Cinema and Savoy Pictures' new movie, "The Adventures