Coupons/ Rebates/ Pricing

Robert Anderson firmly believes in the necessity of point-of-purchase to sell cookies.

The good news is that nine out of 10 retailers are using the same amount or more of manufacturer-supplied P-O-P materials.

Valvoline Co., Lexington, Ky., is encouraging customers to race into stores to buy its motor oil as part of a nationwide multimillion dollar advertising and marketing campaign that began May 1.

Ragold Inc., Chicago, has extended its line of Velamints sugarfree breath mints with the introduction in February of three new "seriously minty flavors" -- Intense Peppermint, Intense Wintergreen and Intense Spearmint.   The all-natural mints are being showcased in 3-ounce hanging bags on an 80-cou

To introduce its Sensories line of haircare products, Stamford, Conn.-based Rusk Inc. wanted a unique counter display that was "a little glitzy, showing that we're on the cutting edge of styling products," says Bill Kochanski, marketing director.H.

Just in time for Spring Break '97, Anheuser-Busch Inc., St. Louis, has announced its Busch Athletic Department's "Surf's Up" promotion. The seasonal P-O-P program includes price cards, C-cards with tear pads, danglers, case cards and cooler stickers.

Favorite Brands is launching a new floorstand for its Kraft brand marshmallows to take advantage of smaller seasonal sales spikes and to expand the options for smaller stores."This is a new approach for us," explains Denise McKinney, director of marketing for the Lincolnshire, Ill.-based food compa

Busch beer is fishing for added business by introducing a two-pronged promotion that will run during the 1997 fishing season.

The Stroh Brewery Co., Detroit, has combined its Old Style beer with Chicago's Suparossa stuffed pizza for a regional consumer promotion.

Corrugated base with four-color, litho-printed header

The President Baking Co. of Atlanta is at the plate with its Famous Amos Baseball Promotion, which targets the cookie brand's all-family consumer base.

Consumers looking to pick up a pack of VHS-C, 8mm or Hi-8 camcorder tapes this spring can look forward to an added bonus. A promotion from Fuji Photo Film U.S.A.