W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort.
Panasonic Industrial Co. added some new twists to the on-going program of promotional prepack displays for its lines of alkaline batteries this fall. The current program carries the campaign through the beginning of 1998.
Buena Vista Home Video is releasing two standees this fall to help promote its Disney Classic releases, "Sleeping Beauty" and "The Jungle Book." Each corrugated display features special effects to make the units stand out."We try to do the standees with most of our major releases as part of our ove