Co-Marketing

In September, Motorola's Paging Products Group and Timex Corp. announced the formation of a joint venture intent on integrating wireless communications and timekeeping.The firm, MTX Paging Products LLC, began shipping its first pager watch in December to three Southern California chains.

PolyGram Video has teamed its popular "Bananas in Pajamas" pre-school video series with Chiquita-brand bananas for a unique promotional opportunity that is designed to increase video sales outside supermarket video departments.A display of videos with a brightly-colored header and a two-sided ceili

Permanent, Footwear and Shoe Care

Two well-known names in family fun -- Hallmark Home Entertainment Inc., Los Angeles, and Binney & Smith Inc., Easton, Pa., makers of Crayola brand products -- joined together to create and market two original children's sell-through home video series in September.Available in a 60- or 120-count dis

This display for Hallmark Home Entertainment accommodates the new video labels. In either configuration, two power wings containing Crayola crayons are available to create an additional profit center.

This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co.,

The Stroh Brewery Co., Detroit, has combined its Old Style beer with Chicago's Suparossa stuffed pizza for a regional consumer promotion.

AgrEvo Environmental Health, marketers of Finale Weed & Grass Killer, has teamed up with Today's Homeowner magazine in a joint marketing program developed to boost retail sales of their products in 1997.The program prominently places both AgrEvo's Finale Weed & Grass Killer and Today's Homeowner, f

Fall 1994

"Never before have a CD-ROM game and a leading candy brand formed a strategic partnership," says Russell Kelban, vice president of marketing for Virgin Interactive Entertainment Inc., Irvine, Calif.

Kodak's Dynamic Imaging process was used for a test sign for a co-promotion involving Oscar Mayer products and a Sega game giveaway. The process achieves a "morphing" effect on the images portrayed.