, Herndon, Va., have announced a new online service that allows customers of Photography by JCPenney portrait studios to view, share and order their portraits over the Internet.
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."