Walmart put the spotlight on General Mills’ evergreen “Box Tops for Education” program to again offer bonus credits via on-pack stickers during this year's back-to-school campaign.
Procter & Gamble joined with Target this week for a pair of co-equity FSIs. One ad offered a $5 store gift card with the combined purchase of Tide and Hanesbrands’ Hanes from Aug. 26 to Sept. 1 (while also delivering $1.50 in coupons for Tide).
McCormick & Co.’s Zatarain’s and Butterball LLC teamed for an FSI showcasing a meal incorporating the former's jambalaya mix and the latter's turkey sausage under a “Big Easy Meals” message.