7-Eleven is partnering with San Francisco startup Postmates to deliver “groceries, fresh food and other goods” to time-starved consumers.Select Austin, TX, San Francisco and Oakland, CA, stores now offer on-demand home delivery through the Postmates mobile application. Eligible products range from the retailer's proprietary Slurpee beverages and sandwiches to over-the-counter medicine and batteries. (Alcoholic beverages cannot be delivered.)“We will be able to provide both 7‑Eleven and Postmates customers access to groceries, fresh food and other goods across all markets that our companies are both operating in,” said Holger Luedorf, Postmates senior vice president, in a media release. “In providing 7‑Eleven with a digital storefront and giving its team access to our fleet of more than 12,000 Postmates, we are making the experience even more convenient for our joint customers.”Raja Doddala, 7‑Eleven’s vice president of innovation and omnichannel strategy, said the partnership will help the retailer reach beyond its brick-and-mortar stores and targets its on-the-go, tech-savvy customers.“The program should work well for us because it appeals to our customers who are more on-the-go, connected 24/7 and prefer fast-paced, urban living,” said Doddala in the release. “Plus, we have market concentration in these geographic areas, which makes shopping with us through Postmates even more convenient.”Doddala expects the delivery service to expand later this year to other U.S. cities with a high density of 7‑Eleven stores including New York; Los Angeles; Washington, D.C. and Chicago.The Postmates partnership is 7-Eleven's first official foray into e-commerce. Like most convenience store chains, the retailer does not sell its products online. However, some 7-Eleven stores do serve as sites for e-commerce lockers. (See “Special Departments/Services” within 7-Eleven's Company Profile.)