Retail Radar: Amazon Introduces AI-Powered Rufus; Aldi Tests Cashierless Checkout

Path to Purchase Institute members have access to regularly updated retailer profiles, which can be found here. Recent news includes Amazon rolling out an AI-fueled shopping assistant, and Ahold Delhaize USA adding DoorDash as a delivery option.

Amazon's AI Expert

The e-tailer has launched Rufus, a generative AI-powered shopping assistant that takes information from Amazon and the internet to answer customers' questions and make product recommendations.

Aldi Go Gets Trial

The discount retailer is piloting a cashierless checkout in Illinois, giving customers a chance to skip the line.

PetSmart Exclusive Expands

The pet retailer is adding to its Nate + Jeremiah collection, which launched with products for reptiles, fish and small mammals. The celebrity interior designers' latest offerings include beds, bowls, furniture and accessories for cats and dogs. 

Instacart Adds Whole Foods Canada 

Canadian Whole Foods Market customers now can get groceries and other items delivered via the delivery platform.

Ahold Delhaize USA Teams with DoorDash

The grocery retailer partners with the platform to give its banners additional delivery options.