PepsiCo

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart.

The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float.

The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.