Mondelez Intl.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Immersive sampling experiences for reformulated Oreo Cakesters visit communities across the country.

A member-exclusive report outlining the key trends and consumer behaviors in the snacks category.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.