Omnichannel Marketing: How Mondelēz Builds Strategy for the Changing Shopper

Steve McGowan, Head of Omnishopper Activation at Mondelēz, speaks with Molly McFarland, Co-founder and CRO of AdAdapted, to share their thoughts about the impact of changing consumer behaviors on omnichannel strategy, the state of retail media, and how conversion media can be integrated into full funnel marketing tactics.

Speakers:

• Molly McFarland, Co-Founder and CRO, AdAdapted
• Steve McGowan, Head of Omnishopper Activation, Mondelēz International 

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