Bright Mountain Media, an end-to-end digital media and advertising services platform, and the company’s Wild Sky Media publishing division, which primarily engages multicultural audiences, have unveiled a zero-party data platform called the MomIndex.
The MomIndex provides real-time insights into one of the most powerful consumers: moms. Zero-party data, or data that a consumer voluntarily shares with a brand, allows Wild Sky Media and its advertising partners to get in touch with moms directly and more personally, according to a recent news release.
The MomIndex gives advertising partners access to Wild Sky Media’s zero-party data for consumer insights and targeting across its portfolio of sites, including Mom.com, CafeMom, LittleThings and MamasLatinas.
“Our sites were built on the idea of community — it’s in our DNA as a company — so this year we renewed our investment in this virtual village in order to forge deeper, more meaningful relationships with our core audience of moms,” said Matt Drinkwater, CEO of Wild Sky Media’s parent company, Bright Mountain Media, in the release. “… MomIndex allows us to hear directly from our audience, providing us a digital pipeline into what moms are thinking at that very moment. Understanding moms’ current mindset — their hopes, dreams, questions, concerns — allows us to have a conversation with them in real-time and better serve their needs.”
“As we enter a difficult economic period, knowing exactly how moms plan to navigate the challenges ahead has never been more important,” added Justin Santino, Wild Sky Media’s SVP of revenue operations. “MomIndex will play an integral role in informing our advertising and e-commerce campaigns, as well as our editorial curriculum.”
Wild Sky Media will regularly share findings from the MomIndex in the coming months. The inaugural study will dive into the concept of the “default parent” — the invisible load of parenthood that falls to one parent (typically moms) and the impact it has on budgeting and planning, especially ahead of the holiday season.