E-commerce advertising provider Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using artificial intelligence.
As a Walmart Platform Partner in the U.S., Trellis provides Walmart Marketplace advertising clients with real-time, data-driven adjustments for keyword and campaign management. As of Feb. 1, Walmart sellers can deploy both Sponsored Products and Sponsored Brands through Trellis.
Walmart.com observes up to 100 million unique visitors a month, according to comScore. Since more customers are opting to shop online, the automation of Walmart ads could help sellers capture and grow this market opportunity, according to a news release from Trellis.
"By connecting ad automation with Walmart Connect through their API, we open the marketplace to everyone. Quality automation gets sellers up to speed quicker," Trellis chief product officer, Krishna Vemulapali, said in the release.
Trellis' advertising automation aims to streamline and enhance advertising performance by leveraging performance data to drive profitable keyword harvesting, bid adjustments and day parting. Automation brands can use Trellis to drive focus on marketing strategies while AI manages the day-to-day tactical changes.
Walmart reaches nearly 90% of U.S. households each year. In a recent survey with Walmart customers, most said they feel comfortable purchasing from a seller, and more than half said they recently purchased from a Walmart Marketplace seller, according to the retailer’s first-party data shared by Trellis.
Trellis is also a verified partner of Amazon Ads and works with top brands including Unilever and Adidas.