Wine

William Hill Winery adopted the slogan "The Joy Of Discovery" for the new packaging and display materials it is rolling out to specialty stores."Our new package and label is one of the most unusual and interesting in the world of wine," says John Calmeyer, vice president of marketing and public rel

The first off-premise floorstand for Stolichnaya's flavored vodkas, which were introduced last fall, is designed to gain key placements in major chain stores.

The World Wildlife Foundation and Canandaigua Wine Co., Canandaigua, N.Y., owners of the Marcus James wine label, have partnered to offer consumers an unusual opportunity -- save animals and enjoy a glass of chardonnay at the same time.   In a promotion that ran in May, bottles of Marcus James wine

A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

To emphasize the coastal locations of the grapes used in its Coastal Wine brands, Robert Mondavi Vineyards is using a wine rack display that resembles a rowboat, complete with paddles.

Celebrity Cellars' new special-edition celebrity bottles use a wire rack that takes up little space but provides a major impact by holding four cases and allowing most of the special labels to be viewed.

$25-$99

Celebrity Cellars recently introduced a line of specially packaged wines that are aimed at consumers with a taste for wine, celebrities and collectibles.

$25-$99

April 1996

September 1996

Ultimate Display Industries, Jamaica, N.Y.