Packaged Beverages

Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.

On-premise accounts will be saturated with Genuine Draft's new Ice Kegs and the promotional materials that will accompany it.

McCann-Erickson Event MarketingCoca-Cola USAUniversal DisplayMotion, Light and Sound: Floorstands

Serigraph Inc.Coca-Cola USAExtruded Plastics: Signs

Serigraph Inc.Coca-Cola USAExtruded Plastics: Signs

Point-of-purchase displays, like this 54-inch standee, will help convey yet another off-beat idea.

B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

Minute Maid canned drink and juice varieties receive an in-store push with a sign that accommodates promotions through the first half of 1993.

Pepsi is trying to jump on the New Age bandwagon, yet still appeal to cola drinkers with its Crystal Pepsi. Pole toppers play up the new product.

Healthy beer -- it's not too good to be true. The P-O-P for Haake Beck says so.

Pepsi Express Lane Merchandiser IIMasterack

Coca-Cola Fast Lane SystemMead Merchandising