Mass Merchant

The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life.

Recent news includes summery exclusives landing at Target and Kroger.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.