Target revamped its annual summertime Black Friday promotion this year.The mass merchant changed the effort’s name from “Bonus Black Friday” to “Black Friday in July” and extended the window to three weekends instead of the previous one.
Walmart has appointed Fernando Madeira chief executive officer of walmart.com to replace Joel Anderson.Madeira will take over on June 20 and report to Neil Ashe, ceo of global e-commerce. His new responsibilities include leading walmart.com’s U.S.
Five years after first documenting the explosion of online, social and mobile tools in the shopping culture, an annual study finds that just rolling out the latest "bright & shiny" app won’t cut it anymore.
INSTITUTE ANALYSIS: We determined the prime holiday advertising period to be Sept. 14, 2013, through Jan. 15, 2014, based on the activity on these sites. Holiday-themed ads accounted for 9.2% of the total ads during this period.