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Solutions & Innovations
Path to Purchase NOW Series 2023
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Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
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Digital Edition Archives
Pampers Brings Peppa Pig to Walmart for Potty Training
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.
P2PI Research: Evolution of the In-Store Shopping Experience
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Fresh Market Talks Launching a Live Shoppable Video RMN
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
NYX Brings 'Avatar' to Ulta, Macy's
The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.
Lume's Whole Body Deodorant Arrives at Target
Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.
Target Further Showcases Function of Beauty
The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.
Target Collection Rings in the Lunar New Year
Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.
ColourPop Cosmetics Lands at Target
Seed Beauty's ColourPop teamed with Target to launch a co-branded cosmetics collection in the fall.
Target Function of Beauty 'Now with Styling Products' Brand Showcase
Walmart Showcases a Sliick Exclusive
A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.
Walmart Connect Adds Automation Partner
Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.