Candy & Gum

To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.

Now in its fourth year, the

Nestle has introduced a series of power wing/floorstands for three "Tarzan"-themed candies. Each uses images from the movie to draw attention.

Pucker Up!

Just Born Inc. will introduce Zours, a new sour candy, with display options featuring two sour-looking characters.

For the Everest gum product launch, a corrugated unit was designed that can be used as a floor display, a power wing or as two smaller mini-wings.

When Amurol creates a new product, it is tested by the company's Candy Tasters Club. The club is made up of approximately 3,000 children who give their opinions on the product, packaging and graphics.

Amurol Confections stimulates impulse sales with eye-catching displays in multiple store locations

Seasonal displays feature brightly colored, simple graphics to attract attention.

Conocraft, McAfee, N.J.

These countertop units give retailers a space-efficient way to merchandise the company's products.