To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.
When Amurol creates a new product, it is tested by the company's Candy Tasters Club. The club is made up of approximately 3,000 children who give their opinions on the product, packaging and graphics.