Bottled Water and Soda

L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.

The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.

The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.