04/03/2023

Inside an AI-Fueled Digital Shelf Image Strategy

Algorithms have made today’s shoppers accustomed to personalized experiences when they scroll their social media feed, stream content or log in to online marketplaces. One critical component of the path to purchase that hasn’t been personalized fully are the images that consumers see when they are browsing product listings. But that’s changing as brands strive to optimize every step of the online shopping journey.

Join us to learn how Perrigo is achieving product detail page (PDP) image personalization at scale by using AI to identify, create and syndicate images that appeal to specific consumer audiences.

Stacy Tomczyk, Perrigo’s Director of Brands and Growth Platforms, and Adam Colasanto, Vizit’s Head of Services, will discuss …

The performance benefits of flighting images relevant to specific consumer audiences.
How Perrigo integrates AI into its digital shelf content creation, syndication and monitoring workflows.
Ways to leverage AI-based image analytics data with retail partners.

Plus, be one of the first to see Vizit's new Content Effectiveness Monitoring platform.

Panelists:
Adam Colasanto, Head of Services at Vizit
Stacy Tomczyk, Director of Brands and Growth Platforms at Perrigo