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07/11/2022
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The Evolution of Retail Media Networks

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As retail media networks and channels evolve and proliferate, advertisers must grapple with growing challenges. To better understand the current landscape and opportunities in retail media, the Path to Purchase Institute in May fielded a comprehensive/detailed online survey of CPG and durable goods professionals, and the results are revealing. In this webinar, we’ll take a closer look at the findings and what they mean for CPG marketers, including:

  • Which retail media tactics deliver the best ROI for advertisers
  • Which are the most popular third-party sellers and SaaS platform providers
  • What retail networks must offer in order to deliver an effective campaign


Speakers:

Ryan Britton, Vice President of Sales and Operations, Retail Media, Criteo
Cyndi Loza, Managing Editor, Member Content, Path to Purchase Institute

 

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Sponsored by:

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Criteo

    

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