Viewpoint

As often happens with any good idea, some clients are under the impression that China can be some sort of panacea.

Frustrated with allocating trade promotion funds for marketing programs that are never executed, Nestle has devised a pay-for-performance plan that will require retailers to prove compliance beginning in 2005, according to an article in the Sept.

Skyrocketing P-O-P materials prices, lackluster interest in RFID technology

As of Aug. 16, the Institute's Image Vault contained 10,371 images of P-O-P displays and signs.

Should marketers be concerned about fixing the out-of-stocks problem?

The store is an advertising medium, but that doesn't mean displays are merely billboards. At least I hope not.

The common assumption among product marketers is that Wal-Mart doesn't want you branding in its stores. That's not entirely true, according to Randy Curtis.

Bill Schober looks at the recent court case between Miller Brewing and Anheuser-Busch

The television community again crosses its fingers this month, hoping that the annual Upfront ad-buying market remains strong despite another year of debate over the relative effectiveness of TV advertising.

One of the more interesting moments at POPAI's recent Annual Industry Conference occurred during a panel discussion on strategies for protecting intellectual property. The roundtable, which featured a professor of retailing, a couple of consumer-packaged goods marketing executives (a.k.a.

A few years back, I took umbrage at an Advertising Age article that said a bad television commercial could either be cancelled or "relegated to P-O-P." But my feelings of insult (on behalf of in-store marketing) turned to outright concern after viewing this year's crop of Super Bowl ads.

When it comes to marketing news, mass-media advertising always has been the favored child, in-store marketing the nerdy cousin -- the one who gets invited to the party out of obligation, not desire.