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A few events with potential industry-shifting implications have taken place in recent weeks.Procter & Gamble's Dina Howell, director of the company's First Moment of Truth Business Team, unveiled a corporate initiative "to measure the store as a fully integrated marketing medium" while speaking at

When in doubt, just follow these three words: Use. Common. Sense.

We've written so much about the Prilosec launch over the last 18 months, we're starting to develop a little editorial indigestion.

When it comes to snacks and fast food and cigarettes and booze, the nanny wannabes at retail are off base.

It has been said that there's no such thing as bad publicity, although that adage seems as often false (as in the case of Michael Jackson, for instance) as it is true (see Martha Stewart, domestic doyenne and jailbird).

Every year, as we compile data for our Trends Report (published in our January issue, there are a few nerve-racking moments when we worry that there might have been some glitch in our survey process.

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.

Ever try asking a brand marketer to publicly critique a retailer?

This fall, a green ogre proved to be a perfect fit for both Halloween and Holiday activity. Subsequently, the launch of DreamWorks' served as an effective bridge between the two merchandising seasons.

Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting

In his keynote address at The P-O-P Show/Chicago last month, The Home Depot's John Costello suggested that the various