Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51.
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
Path to Purchase Institute’s 26th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.