Magazine

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.