Field Reports

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  • BP 'Connects' with P-O-P

    Warrenville, Ill. --
  • Directing the Shelf

    Taking another look at category management can help retailers develop a more efficient shelf policy.
  • Pushing Private Labels and Retailer Brands

    Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.
  • A Colorful Push for Private Label Paint

    Consumer education was a driving force for the large display introduced by TruServ Corp., Chicago, for its Magnetic Creations paint line. To introduce the product and its accessories to its first 1,000 stores in June, the hardware co-op produced a semipermanent endcap display.
  • Toys "R" Us Builds On 'Guest-Friendly' Theme

    With 700 toy stores in the United States, Toys "R" Us is a retail dynasty. But even successful dynasties need to step back periodically to assess their goals and make the necessary changes to stay on top.Warren Kornblum knows all about this.
  • Liquor Retailer Roundtable

    What do beverage alcohol retailers look for in supplier display materials? P-O-P Times spoke with representatives of three channels--control state, regional spirits and wine chain and convenience store--about their in-store display strategies and criteria for accepting supplier materials:
  • Cornering Growth the Walgreens Way

    Wal-Mart may beckon droves of consumers to the edge of town with tantalizingly low prices, but that's just fine with Walgreens.
  • Office Depot, Microsoft Develop Category Management System

    Category management systems don't always get high marks from product manufacturers because they often trade brand sizzle and excitement for a more level merchandising field. However, in the case of computer mice, keyboards and other input devices,
  • Drugstore P-O-P: A Dose of Convenience

    To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.
  • A New Approach to Merchandising Planning

    Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down.
  • The C-store Perspective on Beverages

    Convenience stores are a major channel for beverage sales because they generate high volume and present a unique opportunity to launch new products. Todd McFarland, category manager for beverages at Exxon Mobil Corp, Fairfax, Va., spoke to