Field Reports

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.

Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

Interior designers Nate Berkus and Jeremiah Brent add products for cats and dogs to the home collection they launched last year.

Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores.

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection.

The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.

Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.

Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.

Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.