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Path to Purchase NOW Series 2023
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2024 Media Kit
Love Wellness Women’s Health Brand Arrives at Walmart
Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
Revolution Puts 'Elf' on Walmart's Shelves
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.
PetSmart Sells Exclusive Disney Products for Halloween
The exclusive "Tim Burton’s The Nightmare Before Christmas" celebrated the film’s 30th anniversary as part of the retailer’s ongoing partnership with The Walt Disney Co.
Decoupage Artist Brings Thanksgiving Collection to Target
New York-based artist and designer John Derian released the exclusive line in October.
Hot Wheels Offers Exclusive Cars at Three Retailers
Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.
Haleon, Meijer Support Cleft-Focused Charity
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.
Walmart, Target Get Exclusive 'Paw Patrol' Merchandise
Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.
Gillette Brings Intimate Products to Boots
Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.
Rowing Blazers Brings Fall Style to Target
Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.
Celsius Brings Exclusive Vibe to Circle K
Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.
BodyArmor Tailgates at Wawa
Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
Schick Launches Razor for Hispanic Heritage Month
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
Native Brings Pumpkin Spice to Walmart
The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.
Profusion Brings Jurassic Park Collection to Walmart
The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.
Venus, Rifle Paper Co. Team Up Again at Target
For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.
Proudly Expands to Hair Care at Target
The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.
Brands Join Stop & Shop's Fight Against Student Hunger
Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.
Silk Celebrates Sustainability at Target
Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.
Wonka Magic Hat Gummies Come to Walmart
Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.
CVS Debuts a Vitamin Dispensing System
The CVS Health QuickServe system is designed to make it easier to take daily supplements.
Essie, Poppi Partner at Target
L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.
Teenage Mutant Ninja Turtles Merch Moves Into Target
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.
Major CPGs Run Sweepstakes at Asda
The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.