Article

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.

The Path to Purchase Institute highlights some of the most recently added industry intelligence available exclusively to members.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

The Commission to Standardize the Measurement of Shopper Marketing (SM2) has released an updated version of its Industry Playbook that incorporates the results from three modeling pilots, providing further guidance around measuring effectiveness, including standards, benchmarks and best practices.

​​​​​​​Cresco Labs’ Cory Rothschild shares the origin of the company’s cannabis brands and retail business, as well as how they’re expanding their customer base and driving innovation at retail.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

Amobee and Catalina partner up to create a new in-flight optimization initiative