"This creation from Banana Boat takes shoppers right to the beach. By using a combination of corrugated and plastic elements, they've instantly transformed this typical four-way fixture into a sun care center for every potential consumer.
Zebco, Tulsa, OK, promoted the new style of its 33 combo fishing rod and reel with this corrugated and wire unit designed for Wal-Mart stores. Kendal King Group, Kansas City, KS, produced 1,400 of the displays.