Unilever is making a strong push for its Dove brand this week with account-specific programs in Walgreens, CVS and Osco that spin off a national FSI program.
Colgate-Palmolive is adding more suds to soap operas this week with a sweepstakes offering a trip to the 2004 ABC Super Soap Weekend at Walt Disney World in Florida.
Creative collaboration with retailers is an important part of Procter & Gamble's overall marketing strategy, says Susan Arnold, president of the company's Global Personal Beauty and Global Feminine Care operations.