Target

Target indirectly tied in to Procter & Gamble's July 29 brandSaver drop with a feature on the wrap of its concurrent circular spotlighting SKUs from Tide, Downy, Bounty and Charmin.

From Progressive Grocer, July 27:

J.M. Smucker Co. is running a banner ad within target.com spotlighting Jif Power Ups granola bars and creamy clusters.

Target is dangling a free 20-ounce squeeze bottle with the purchase of two 12-packs from the brand.

Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships.