Looking to cash in on increased consumer interest in healthier foods, PepsiCo last month launched a national promotion for its Smart Spot labeling program supported by numerous account-specific overlays.
CVS this winter gives heavy play to its exclusive line of women's professional salon hair care products from Cristophe Beverly Hills with dedicated displays carrying coupons.
DreamWorks SKG's
The Feb. 8 launch was trumpeted with a variety of in-pack and gift-with-purchase offers at supermarkets, mass merchants, clubs and drugstores.
Among the activity in weekly circulars: