Staples

Client: Sanford Corp., Bellwood, Ill.
Producer: U.S. Display Group Inc., Tullahoma, Tenn.
Duration: Temporary
Size of Run: 1,060
Production Date: February 2003
Materials/Processes Used: 200# B-flute corrugated. E-flute corrugated. Battery-powered LED lights.
Comments: Pallet promoted the NASCAR ultimate ride contest in Staples stores during March and April of 2003. Flashing LED lights in the car help to attract attention.

Client: Thales Navigation
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: November 2003
Size of Run: 1,000
Comments: Demonstration unit can be used as a countertop display or mounted in-line. Was placed at electronics retailers including Circuit City, Costco, CompUSA, Tweeter and Staples.

Client: Staples Inc., Framingham, Mass.
Introduction: November 15, 2003
Producer: Diam International, Woodside, N.Y.
Duration: Permanent
Size of Run: 2,000
Dimensions (H x W x D): 4'6" x 3' x 11"
Weight: 85 lb.
Comments: This display is shoppable from three sides, improving upon the idea that in most Staples stores, endcaps are shopped from the front with two corrugated shippers placed on both sides. Big, bold billboard graphics immediately explain what this product does.

Client: Bic Corp., Milford, Conn.
Producer: Menasha Display Group, Philadelphia
Duration: Temporary
Production Date: November 2003
Size of Run: 510
Comments: Accepted initially in OfficeMax, the display was subsequently introduced in Staples and Office Depot as well.

Client: Sanford Corp., Bellwood, Ill.
Producer: U.S. Display Group Inc., Tullahoma, Tenn.
Duration: Temporary
Size of Run: 1,150
Production Date: July 2003
Materials/Processes Used: 200# B-flute corrugated, fiber pole, laminated header.
Comments: This account-specific display for Staples featured multiple Sanford brands including Sharpie, Accent, Uniball and Expo. Supported by an in-store "Buy Two, Get One Free" mail-in promotion, the display stayed in stores during the fall and holiday selling seasons.

If packaging is to be effective in club stores, it must catch consumers' interest yet deter theft