Arcade games may seem an unusual type of P-O-P application, but convincing players to part with their quarters and finding ways to make a game stand out from the surrounding mass of blinking lights and electronic sounds provides marketers with a formidable challenge.Officials at Chicago-based Willi
Pringles' new semipermanent cannister display, now being test-marketed, helps The Procter & Gamble Co., Cincinnati, target a key niche market: kids. The company worked closely with P-O-P company, Henschel-Steinau Inc., to develop the final concept.
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel.
Steve Bartolucci, senior buyer for The Gillette Co., keeps the packages from dozens of Stationary Products Group items close at hand in his office. The large, unstocked display offers a view of a new modular power panel.