PepsiCo’s Frito-Lay has teamed with popular augmented reality mobile app Blippar, London, to augment a fun, digital “prize inside” a users’ mobile phone when they buy a Cracker Jack product.
Publix tied into Procter & Gamble's July 3 brandSaver FSI event with a feature in its July 2 coupon book activating the partners' ongoing "Stocking Spree" platform. The feature promoted Always' new wipes and delivered exclusive coupons for Gillette, CoverGirl, Head & Shoulders and Always Discreet